Industries

Proven CX Transformation Across Industries

We deliver confidence, not just technology. Strategy consultants and engineers work as one team to redesign journeys, reduce cost, and prove the impact for every sector.

Financial services

Government & public sector

Telecoms & utilities

Retail & consumer

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We Deliver Confidence, Not Just Technology

We combine strategy with hands-on technical execution. From financial services and government departments to retail and telecoms, our consultants and engineers deliver customer experience solutions that reduce costs, improve satisfaction, and drive measurable results.

Unlike providers focused only on technology rollouts, we embed a consultancy-first approach — understanding your customer journeys, pain points, and operational pressures before designing and implementing the solution.

Industries We’ve Transformed

Explore how our consultancy-first teams deliver measurable outcomes across regulated and customer-intensive sectors.

Financial Services

Intelligent banking and insurance operations that stay compliant and customer-centric.

  • Streamlined call routing with AI-powered analytics.
  • Delivered queue-buster applications, reducing wait times by 30%.
  • Automated reporting across silos for real-time risk and compliance insights.
Explore Financial Services

Government & Public Sector

Secure, scalable citizen support across departments and partners.

  • Designed secure, scalable multi-channel contact centres.
  • Integrated knowledge bases and CRM to support consistent citizen experiences.
  • Worked with partners to ensure resilience and compliance at scale.
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Telecommunications & Utilities

Modern experiences that move legacy platforms into cloud-first service.

  • Migrated legacy IVRs to cloud-first experience platforms.
  • Introduced chatbot and self-service flows, reducing operational costs by up to 25%.
  • Delivered end-to-end reporting dashboards for better service management.
Explore Telecoms & Utilities

Retail & Consumer

Omnichannel journeys that blend stores, digital and service operations.

  • Designed omnichannel journeys spanning voice, chat, and digital apps.
  • Deployed CTI integrations with Salesforce for single-view customer support.
  • Improved first-contact resolution rates by 22% through automation and training.
Explore Retail & Consumer

Our Dual Strength: Consultancy + Delivery

From discovery workshops to long-term optimisation, strategy and delivery stay connected.

Strategic Workshops & Advisory

  • CX strategy roadmapping.
  • AI maturity assessments.
  • Customer journey mapping.

Technical Implementation

  • Advanced IVR applications.
  • CRM CTI integrations.
  • Cloud migrations on AWS, Azure, Google Cloud.
  • AI-enabled chatbots, speech IVRs, and real-time analytics dashboards.

You don’t need to choose between consultants and engineers — you get both, aligned to your business outcomes.

Why Leaders Choose Creative Communications Lab

  • Trusted by enterprises across industries — from central government to retail banks.
  • Outcome-first methodology — measurable KPIs baked into every project.
  • Partner ecosystem — Avaya, Salesforce, AWS, Azure, Google AI.
  • Global presence with local expertise — teams that scale but feel personal.

Supporting Statistics

Evidence from analysts and industry leaders.

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of executives say customer experience is their top priority for digital transformation (PwC).

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cost savings when organisations adopt AI-powered CX programmes (IBM).

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faster resolutions delivered by AI-powered CX programmes (IBM).

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fewer complaints reported by public sector agencies with integrated CRM + IVR (Gartner).

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higher customer retention for companies with omnichannel strategies (Aberdeen).

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of UK and US consumers will switch providers after a single poor experience (Salesforce).

FAQs

Answers to the questions we hear most from industry leaders.

How do you differ from competitors like Sabio?
We are agile, outcome-focused, and combine deep consultancy with technical delivery. We pride ourselves on delivering faster decision-making, more personalised service, and lower overheads without compromising scale.
Do you only provide consultancy, or can you implement solutions?
We do both. Our consultants shape the roadmap, and our engineers implement — from AI-driven IVRs to Salesforce CTI connectors.
Which industries do you specialise in?
We have proven expertise in financial services, government, telecoms, retail, and utilities. Our solutions are always tailored to industry-specific needs.
Are your solutions secure and scalable for large enterprises?
Yes. We work with AWS, Azure, and Avaya to deliver secure, compliant, and highly available platforms that scale globally.
How do you measure success?
Every engagement is tied to metrics such as cost savings, improved CSAT, reduced wait times, and increased FCR — so ROI is transparent.

Ready to transform your industry’s customer experience?

Book a 30-minute introductory workshop with our experts.