“Your bank account has been compromised.” Scam calls and texts erode trust. Customers struggle to distinguish legitimate communications from fraud.
Even when call authentication verifies a number, the number itself could still be misused. Spoofing tools can display a real company number.
The Trust Framework
CCL’s trust framework service tackles this threat. We implement call authentication protocols like STIR/SHAKEN. We deploy branded calling so devices display the company logo.
On the messaging side, we migrate clients to verified channels like RCS and WhatsApp, ensuring bots disclose when customers interact with AI.
Restoring trust through technology, process, and education.
Education and MFA
Education is critical. We design awareness campaigns that explain how to identify legitimate calls. For high-risk transactions, we implement multi-factor authentication.
By combining technology and process, CCL helps clients build communication systems that customers believe in.